The Evolution of Siren Air

It was the summer of 2021. The world was still in the midst of a pandemic, and I found myself in a strange in-between. After losing my job at a boutique in 2020, I was living on unemployment while trying to build Siren Air from the ground up. It didn’t take long to realize it wasn’t yet sustainable, so I began searching for work.

I moved through a few jobs, never staying long. With each transition, my anxiety deepened. I felt stuck, disconnected, and increasingly distant from the parts of myself that once felt alive. Creativity had become something I sacrificed for stability, and in doing so, I felt like I was losing myself.

Around that time, my dad introduced me to a colleague who offered tarot readings. She had supported Siren before, and as a thank you, I booked my first session. I went in skeptical—but left with something I didn’t expect: clarity. She spoke of a “divine creativity” within me and an opportunity that was on its way—one I needed to be ready to receive.

Not long after, I came across a job opening for a jewelry company I had previously worked for. I applied, was accepted, and returned as an artisan. For the first time in a while, I felt aligned. I spent my days creating—necklaces, bracelets, tangible pieces of expression. It didn’t feel like I was abandoning my creativity anymore. In fact, it reawakened it.

During this time, I quietly stepped away from selling jewelry through Siren. I told myself I wasn’t giving up on the brand—I just didn’t yet know what it wanted to become.

That answer began to unfold in 2023.

I felt a pull to create again—this time, something more intentional. I became fixated on the idea of ritual oils, and eventually brought it to life through my “I Am” Intention Oils. Each blend was crafted with purpose: essential oils, gemstones, and dried botanicals chosen to support confidence, creativity, peace, and abundance.

Siren began to shift into something deeper—a spiritual space. Not just a shop, but a place for those on a journey inward. A place where external beauty could spark internal reflection.

By 2024, I expanded this vision into a full Etsy shop, offering a curated mix of metaphysical tools—oils, candles, crystals, incense. For a while, everything flowed. Until it didn’t.

The shop was permanently closed due to reselling violations.

It was devastating.

I didn’t just lose a storefront—I lost momentum, confidence, and a growing community. Instead of rebuilding immediately, I chose to pause. To feel it. To reflect. To listen. For nearly a year, I stepped back and allowed myself to reconnect with the deeper intention behind Siren.

Through all of it, one thing remained constant: my creativity.

It had always been there—quietly sustaining me—but I hadn’t fully claimed it until that tarot reading. Over time, I began using creativity not just as an outlet, but as a form of restoration. My mental and emotional state improved. The heaviness lifted. And yet, I still felt there was something more waiting for me.

That “something” revealed itself in 2025.

While scrolling through TikTok, I came across an artist named Regiena, who shared her sculptural work. I was completely moved. The textures, the depth, the emotion—it brought me to tears. There was admiration, inspiration, and if I’m honest, a touch of envy. Not of her work—but of the certainty she carried in it.

I explored her portfolio, read her story, and discovered she offered a course.

Something in me activated instantly.

I purchased it without hesitation, transformed a space in my room into a studio, and began creating. And I haven’t looked back since.

For the first time, I felt fully aligned with my creative purpose. Not just expressing—but translating something intangible into form. Each piece felt like a conversation between the seen and unseen.

I relaunched Siren as both a boutique and an art gallery—but truthfully, it has become something beyond either.

There are still moments where I question whether I should focus on one path. Whether the metaphysical side will eventually dissolve completely into art. But the more I create, the more I realize—they were never separate.

The process itself is spiritual.

Each piece invites introspection. Each texture holds intention. Each creation is an offering.

Siren is no longer just a business to me.

It is a living, evolving expression.

I’ve gone from trying to build something… to witnessing it unfold.